Mercure, Accor’s mid-scale hotel brand has launched a totally revamped website with more images and content and a stronger focus on the teams at Mercure, whose commitment to delivering excellent hospitality is one of the brand’s distinctive features.
Mercure boasts 700 hotels in 49 countries across the world, each offering guaranteed quality standards in distinctive establishments managed by passionate hoteliers. The outstanding advantages of these hotels are now highlighted on the brand’s new website: www.mercure.com which underscores the diversity of the Mercure offer.
Mercure hotels are given more in-depth coverage thanks to increased editorial content on the network, the brand’s commitments, and it’s A Club loyalty program.
The entire site has been designed to make browsing easy for all users, with five clearly visible themed tabs: business travel, leisure travel, meetings and events, themed trips and special offers, making navigation easy and allowing clients to browse information that matches their requirements.
For the traveller who is undecided, mercure.com even provides a travel ideas search engine.
In addition, the Mercure website now recognises its visitors’ geographical location and tailors information to their needs, for example special offers, services available in their country, destinations, etc. The website is available in six languages: French, English, German, Italian, Dutch and Portuguese, with a Spanish version due next May.
Each hotel has its own comprehensive mini website on one page, complete with all the requisite information to guide and assist the customer.
A personalised user space, “My Mercure” now allows visitors to create their own profile and manage their reservations, preferences and personal information.
Lastly, the new search function is even more comprehensive and allows users to narrow their search, reserve at negotiated rates or book a meeting room.