In a career that has spanned nearly four decades, taking him to roles in 12 countries on three different continents, Martin Rinck has learned about the importance of creating a positive impact. Here, the Founder and CEO of Cervo Advisory and Executive Director Small Luxury Hotels of the World shares some of the most important career learnings he has had along the way.
Tell us about your first job in the accommodation industry?
My first job in the industry was at age 14 when I interned in the kitchen and in housekeeping at a low-budget, bustling motel. While I did find it fascinating, it was during the management trainee program at the InterContinental in Hamburg where I truly developed the ‘fire in the belly’ and passion for the industry. Sparked by an inspiring GM who was an incredible leader, I found myself drawn to the ability to connect with people – colleagues and guests – from all over the world who share a similar passion for travel, cultures and diversity.
What was the biggest turning point or stand out moment for you when you look back on your career?
I consider myself incredibly blessed to work in an industry that I love – for nearly four decades, and in 12 countries on three continents – where there hasn’t been just one ‘stand-out moment’ but many I am fortunate to have experienced. Having said so, my time in Asia Pacific – leading a large, growing business; building a diverse, dedicated team; making a positive impact on people’s lives; and giving back to the local and regional communities – was one of the most enriching and rewarding periods, both personally and professionally, in my life so far.
Who inspires you personally or professionally?
Those that inspire me the most all share similar qualities: they are hard-working, determined, humble, positive amidst adversity, authentic and relatable. When I think of these qualities Nelson Mandela and Roger Federer immediately come to mind. Nelson Mandela, in particular, has long been an inspiration to me. His famous saying, “Education is the most powerful weapon which you can use to change the world,” has been a guiding force for my long-standing involvement in Room to Read, which I have supported for well over 15 years and have now officially joined the Board of the Swiss Chapter to continue making an impact on the education of young girls, something that is very close to my heart, being a father of two amazing girls.
What’s the hardest lesson you’ve learned during your career?
The hardest time in my career was undoubtably during COVID-19, where I had to make some of the most difficult, heart-wrenching decisions. To release nearly half of a team – for no fault of their own – is not something I would wish upon any leader. During that time, the only way to handle the situation was to treat others with dignity, respect and in a way that you would want to be treated if in their shoes. It was a reminder on the importance of empathy.
What’s your advice for leaders looking to have an impact on community and the environment?
First and foremost, be genuine, authentic and follow your heart. As Teddy Roosevelt said, “Nobody cares how much you know until they know how much you care.” You will garner immediate respect just by demonstrating your dedication and passion for what you do. And, always remember to go out of your way to make a difference in people’s lives whether that be with colleagues or in the community.
A conscious approach to travel has always been at the heart of the Small Luxury Hotels brand, and that’s one of the many things that drew me to the role. By their very nature, all of our hotel members, in particular the 43 hotels which are part of our Considerate Collection, are deeply rooted in their local community and environment, working collaboratively to better the way we operate.
To sum it up with a Maya Angelou saying I often draw inspiration from: “… People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”