The pandemic has irreversibly changed many aspects of our lives and the way we live, including how we work, shop, play and travel. We now think differently about how to spend our hard-earned leave and the destinations we visit. Health, safety, cleanliness, security and environmental considerations have become priorities as is the desire to create meaningful connections with the destinations we visit and the people we meet.
Gone are the days of go, see, do holidays that once dominated the pre-covid world. It’s now about slow travel, discovering remote escapes and the desire to linger longer to connect with locals and communities in appealing destinations. Overseas visitors are becoming intrigued by our regions at the very time Australians are discovering their own backyard.
This is giving rise to an accommodation revolution across regional Australia with new lifestyle and boutique properties emerging to meet the needs of “the new norm” travellers who are demanding new creature comforts during their stay. All of this is happening at the very time many traditional independent hoteliers are considering their options as they struggle to maintain relevance.
This is opening gaps in the market for innovative hotel development to fill in some of the most sought-after destinations that Australia and New Zealand have to offer. This is playing to Australia’s strength being so far from the maddened crowd with its abundance of wide-open spaces, sparsely populated regional areas and unique flora and fauna.
If you add Australia’s strong economic recovery and low interest rates to this positive outlook there’s never been a better time for hoteliers, investors, government and developers to invest in regional Australia.
In this great reshuffle of regional accommodation and customer expectation, BWH Hotel Group (BWH), the parent organisation to WorldHotels Collection, Best Western Hotels & Resorts and SureStay Hotel Group, is uniquely placed to choreograph the required solutions. With 70% of its Australasian properties already located in regional areas, BWH has the experience, the distribution knowhow and the support tools to drive property performance and profitability. This enviable legacy provides hoteliers and investors the confidence to mitigate risk in accommodation development irrespective of whether the requirement is for economy, midscale or luxury, lifestyle, boutique or long stay accommodation.
The future is bright for both regional Australia and BWH as no one knows regional accommodation like BWH Hotel Group.
To find out more information, please contact Danilo Curcuruto and Jeanelle Witton-Smith of BWH’s Brand Development team at join@bwhhotelgroup.com or explore joinbwhhotelgroup.com.au