Six new hotels across the Sydney Metro and Adelaide regions have been plugged into the Choice Hotels Asia-Pac franchise system in order to take advantage of the group’s sales, marketing and distribution nous.
In Sydney, the company has brought onboard the APX Hotels Apartments group, which comprises three properties in Parramatta, World Square and Darling Harbour. APX says it has joined in order to boost the appeal of its apartment-style accommodation across the corporate and leisure markets. The group’s portfolio consists of apartments from studio up to three-bedrooms in size, all located close to major attractions and transport options.
Choice’s second signing sees The Haus Group add its three Hahndorf properties to the franchise network, with The Lodge by Haus, The Studios by Haus and The Manna by Haus all linking in with Choice – the latter two becoming part of the group’s Ascend Hotel Collection brand.
Choice Hotels Asia-Pac CEO, Trent Fraser, said he was delighted to be partnering with two well-established organisations in the hotel industry.
“These new partnerships are significant for our organisation and demonstrate that the market is rebounding in line with eased travel and state borders restrictions,” he said.
APX Founder and CEO, Spencer Bailey, said he was thrilled to partner with Choice and that he was excited at more announcements to come in line with the new partnership.
“APX Group has partnered with Choice Hotels in order to connect with its strong network of corporate travellers as well as access Choice’s powerful distribution system and extensive marketing offering,” he said.
The Haus Group Managing Director, Jason Duffield, added: “With regional travel and experiences increasing in demand as the domestic market gets back on its feet and Australians explore their own backyard again, The Haus Group is excited to join the Ascend Hotel Collection and the broader Choice Hotels brand, which has such an extensive and strong regional footprint across the region.”
The six properties are now loaded into the Choice Hotels system and are available to book now.