Premium Swiss-born hospitality brand, Mövenpick, is on its way to Australia after Accor today announced it would open Mövenpick Hotel Hobart in January 2021.
The arrival of the Mövenpick brand comes as a result of a collaboration between the brand and Singaporean hospitality group, Global Premium Hotels. The brand is already well known and highly active in many other parts of the globe, with more than 100 locations across Africa, the Middle East, Asia and Europe, including 17 in Egypt and 12 in Saudi Arabia.
Construction of Mövenpick Hotel Hobart is nearly complete in Elizabeth Street, with the hotel to feature 221 rooms offering views of Hobart’s city and harbour. A flexible function space with room for 100 patrons will also be available, with the spaces able to be divided up for smaller gatherings. The hotel will also feature a fully-equipped fitness centre.
Accor Pacific CEO, Simon McGrath, said he was delighted to be working with Global Premium Hotels to bring the Mövenpick brand to Australia for the first time.
“Located in the heart of the city and close to the harbour, Mövenpick Hotel Hobart is well positioned to appeal to business and leisure travellers visiting the vibrant capital city of Hobart,” he said.
“We are planning more locations for this premium brand across the Pacific and believe Mövenpick will quickly gain recognition for its culinary and service excellence in the Australian hotel market.”
Featuring warm and inviting interiors designed by Jaws Architects and Greymatters, perhaps the most popular part of the new Mövenpick Hobart will be its famed ‘Chocolate Hour’ in line with its Swiss origins – a country renowned for the confection.
Chocolate Hour at Mövenpick Hobart will consist of a tasting experience for hotel guests to indulge in a selection of sweets including eclairs, brownies and truffles across a variety of flavours. The brand’s famous ice-cream will also be available to purchase at the hotel.
At the other end of the health spectrum, Mövenpick’s healthy energy shots blended with yoghurt, fruit and vegetables will form part of the hotel’s F&B menu as part of breakfast service. A ‘Grab and Go’ self-service bar will also offer a range of small portions for busy guests to access as part of their morning meal.
Global Premium Hotels Chairman, James Koh, added his excitement and said Mövenpick Hobart would be a unique addition to an already vibrant city.
“We were captivated by the Mövenpick brand for this hotel as it befittingly has a 70-year culinary legacy and is renowned for delivering an authentic and memorable guest experience,” Koh said.
“Being strategically located in the heart of Hobart’s CBD on historic Elizabeth Street, we felt it was important for the hotel to embody Tasmania’s rich culture, while still provide travellers with a perfect launch pad to explore Hobart and the wider region.”