Wyndham Destinations resorts across Australia, New Zealand and the South Pacific will gradually rebrand as ‘Club Wyndham’ by the end of 2019 as part of a wider rebrand of the WorldMark South Pacific Club.
Under the move, Wyndham Kirra Beach, Wyndham Surfers Paradise and Wyndham Sydney Suites will all take on the Club Wyndham prefix.
Wyndham Vacation Clubs President International Operations, Barry Robinson, said that as a global product, the move would allow the organisation to better identify with the wider brand’s equity around the world.
“With close to 60,000 club members and 51 resort destinations around the world, this new brand not only brings a fresh look and feel to our leading club, it is a better reflection of our modern timeshare offering.
“This new brand identity highlights the club’s distinctiveness as a contemporary, flexible and truly innovative timeshare option,” Robinson added.