More than 130 international tourism organizations and travel media met for, pre-scheduled one-on-one appointments, at International Media Marketplace (IMM) Asia, a day-long event held in Singapore last week.
The event was held at the Marina Bay Sands in the lead-up to ITB, Singapore’s largest travel trade show.
“We are thrilled to see so many delegates support our first event in Asia,” said Nick Wayland, CEO and Founder of TravMedia.
“Our International Media Marketplace events are now held in five countries. This year, following our debut in Singapore, we’re moving on to New York and Berlin for the first time.
“Being able to connect our registered journalists with travel experts in face-to-face meetings delivers exactly the kind of connection our delegates are seeking,” he said.
At the Singapore event, media from more than 80 titles – including national and metropolitan newspapers, glossy magazines, broadcast media, trade publications, and social media platforms – connected via TravMedia with representatives from hotel groups, resort destinations, airlines and car rental businesses, as well as international and regional tourism bodies including Bali, New Zealand, Guam, Fort Lauderdale, Las Vegas, Nevada, Hawaii, the Grand Canyon and more.
“The inaugural IMM Asia program was conveniently timed to coincide with ITB Asia,” says Lauren Michôd, TravMedia Vice President, Communications and International Relations. “This region continues to be a top source market for travel brands.”
Media attendees took advantage of face-to-face appointments in Singapore to gather a year’s worth of story leads, industry announcements, and visuals and background information. The event also incorporated networking opportunities outside of the marketplace: a sit-down luncheon sponsored by Brand USA, and a sundowner cocktail reception held at the Raffles Hotel Singapore, sponsored by AccorHotels.
Airline Partners Scoot and Tigerair who supported flights for 30 top-tier travel editors, journalists and influencers from across the Asia-Pacific region, also provided two Scoot Biz tickets on any of their international routes, as a prize during the official IMM Cocktail Reception.
TravMedia IMM will return to Singapore in time for ITB in 2017 and we expect a terrific turnout for our next event with a year to plan and organise, said Lauren Michod.
TravMedia’s IMM has become the leading travel industry event for making lasting connections. New York’s IMM event is scheduled for January 26, 2017, with more than 130 exhibitors and 200 journalists already anticipated. Germany’s IMM will take place March 7, and the UK’s popular event will be held in London on March 13.