Starwood’s Aloft brand has opened its 100th hotel with Aloft College Station in Texas.
Currently operating in 16 countries across the globe, Aloft’s recent additions include Aloft Manhattan Downtown, Aloft Santa Clara, Aloft Stuttgart and Aloft Munich. There are eight more Aloft branded hotels set to open by the end of the year.
“Aloft has been one of the fastest growing hotel brands, successfully opening 18 hotels in three countries within the first six months of launch, and now boasts Starwood’s second largest development pipeline,” said Brian McGuinness, global brand leader, specialty select brands for Starwood.
“Aloft continues to be set apart from the competition, filling a white space we identified long ago in the marketplace: the need for an innovative and design-forward option for travellers on the road for either business or pleasure. When we think about development, we look for places where today’s – and tomorrow’s – travellers not only want to be, but need to be,” he said.
Aloft hotels now operate in nearly every corner of the world, with properties in North America, Mexico, Belgium, Germany, UK, Turkey, UAE, India, Korea, Malaysia, Thailand, Costa Rica, Colombia, Panama, and more. Development is booming. Aloft signed as many hotel deals in the first half of 2015 as in all of 2014, and is in its fifth consecutive year of market share gain. The brand will expand its portfolio in Greater China to ten hotels by year’s end and will continue to penetrate new markets globally, with additional 2015 openings planned for Aloft Raleigh, Aloft Louisville Downtown, Aloft Taipei Zhongshan, Aloft Greenville Downtown, Aloft Raleigh, Aloft El Segundo, and Aloft Dongguan Dynamic Town.