BWH Hotels is expanding its footprint across the ditch with new development, partnerships and brand growth in New Zealand.
Following the success of Maximum Occupancy New Zealand and successful partnerships in the region, BWH Hotels ramps up its focus on emerging growth opportunities in New Zealand. This strategic emphasis comes as travel begins to surge from Australia and beyond. Increased demand for accommodation options that exude rich culture and authentic experiences illustrates that there’s never been a better time to develop hotels, establish relationships and connect with investors in the region.
BWH Hotels aims to reignite the luxury, lifestyle and boutique segment developing hotels that offer guest experiences worthy of their host destination. Due to the rising popularity in the luxury and lifestyle segment, BWH is looking to broaden its reach across both hard and soft brands with the introduction of its WorldHotels, Aiden, BW Signature Collection and BW Premier Collection brands.
The global hospitality giant has been concentrating on fostering relationships with New Zealand owned and operated brands to gain local insights into the region. BWH is strengthening its position in the market by establishing partnerships with HMA’s, real estate organisations, developers, investors, hotels and event partners strategically aligned to increase BWH’s foothold. In doing so, the brand aims to develop opportunities for growth and brand awareness.
The expansion of BWH’s lifestyle and boutique segment demonstrates the evolution of the Best Western brand from its well-known regional roots to the emergence of present day BWH Hotels which encompasses 19 brands from luxury through economy. This shift is supported by the Australasian launch of lifestyle brand, Aiden alongside luxury extended stay offering, South Harbour, BW Signature Collection. BWH has a strong pipeline of future lifestyle, luxury and extended stay offerings to bring to Australia and New Zealand.
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