Choice Hotels Asia-Pac, together with Choice Hotels Japan, has introduced its first Ascend Hotel Collection property in Asia with the launch of a hotel in Takayama City, Japan.
Hotel around Takayama offers 152 rooms – in both Japanese and Western style – a restaurant and store that centre around local produce and goods, and features a build-your-own travel guide wall showcasing 100 of the best local attractions.
“With the Ascend Hotel Collection celebrating 15 years, we’re thrilled that the brand’s introduction to Japan is through such an authentic property as Hotel around Takayama,” said Choice Hotels Asia-Pac CEO Trent Fraser.
“This is a unique hotel that reflects the charm of the region in which it’s located.”
Ascend Hotel Collection is an upscale soft brand with more than 320 hotels in 15 countries and continues to expand globally.
It is designed for travellers seeking unique stays in exceptional surroundings. In this case, the Takayama hotel is surrounded by the scenic countryside of the Japanese Alps.
“We’re inspired to continue building on the Ascend Hotel Collection’s success this anniversary year, as we look forward to welcoming more unique and boutique properties to our portfolio and provide guests with even more options around the world,” said Fraser.
Choice Hotels Japan is the holder of Choice Hotel International’s master franchise agreement in Japan and has more than 70 properties across the cities of Tokyo, Nagasaki, Hiroshima, Osaka, and Fukuoka under the Comfort and Ascend brands.