United industry body Accommodation Australia has officially launched its new logo at the Asia Pacific Hotel Industry Conference and Exhibition (AHICE) with President Leanne Harwood and CEO Michael Johnson unveiling the design to delegates at the Adelaide Oval on Thursday May 4.
Speaking ahead of the official amalgamation day, slated for July 1, 2023, Harwood talked about the long road to create a united voice for the industry.
“There’s been a lot of blood sweat and tears to get us to this point,” Harwood said.
“There’s been a huge amount of effort from so many people across the board for many, many years.”
Johnson, the CEO of Tourism Accommodation Australia and interim CEO of Accommodation Association, spoke about the high support for the united body, revealed in a 96% vote in favour of the amalgamation earlier this year.
He also spoke about the importance of the association being authentic and approachable in its representation of the industry.
“We are here to work for the industry, one voice; we’re not competing with each other which is a very, very important and productive way to be operating,” he said.