Pro-invest Group and IHG have partnered once again to bring premium boutique brand Hotel Indigo to Melbourne with the signing of a franchise agreement for an existing Flinders Lane hotel.

The property – which operated as a Holiday Inn hotel under IHG for several decades prior to its acquisition by Pro-invest – will undergo a AU$20 million refurbishment before reopening as Hotel Indigo Melbourne on Flinders in mid-2023.

The hotel will be repositioned as a “creatively curated retreat” with 216 guestrooms, a street-side tapas restaurant and bar, as well as meeting facilities for up to 200 people.

The guest experiences will reflect the essence of the local neighbourhood, taking inspiration from the design, dining, art and cultural attractions on its doorstep.

“We’re thrilled to be working with IHG Hotels & Resorts to bring the Hotel Indigo brand to Melbourne, a city that provides the perfect backdrop for this creatively unique boutique brand,” said Pro-invest Group CEO, Asia Pacific, Jan Smits.  

“Our $20m repositioning to create Hotel Indigo Melbourne on Flinders will bring a distinctly new destination to this vibrant CBD precinct.

“It will become the sixth hotel Pro-invest operates in the city when it opens mid-year; and joins Hotel Indigo Brisbane Central as our second property operating under this brand.”

This is the second Hotel Indigo for Pro-invest Group, IHG’s largest franchise partner across Australasia, following Hotel Indigo Brisbane City Centre. It joins Pro-invest’s growing portfolio of IHG-operated hotels across Australia and New Zealand including under the Holiday Inn, Kimpton, and voco brands.

“We are so pleased to see our partnership with Pro-invest go from strength to strength with the opening of Hotel Indigo Melbourne on Flinders,” said IHG Managing Director – Australasia and Pacific, Matt Tripolone.

“It continues the growth we’ve had together across the Holiday Inn Express, voco Hotels, Kimpton Hotels and Restaurants and Hotel Indigo brands, and the huge momentum behind the Hotel Indigo brand in Australasia and globally.”

Hotel Indigo is gathering pace as one of the world’s leading boutique premium brands with 262 open or pipeline hotels globally. In Australasia, the brand has a presence in Adelaide and Brisbane with Melbourne and Auckland hotels in the pipeline.

The second Hotel Indigo to open in Melbourne, Hotel Indigo Melbourne Little Collins, will be part of a dual-branded property featuring Holiday Inn Melbourne Bourke St Mall. It is slated to open in 2025.