BWH Hotel Group is expanding its presence in the midscale extended-stay segment with the recent launch of Home by BWH, at the company’s 2022 Annual Convention.
Designed in collaboration with extended-stay developers, Home address the needs of both travellers and hotel developers by offering “options, not mandates” and a credible return on investment.
“We know that extended-stay is an important market segment and there is tremendous demand for more options in this category, so we are extremely proud to bring a new product offering to developers and our valued guests,” said BWH Hotel Group President and Chief Executive Officer, Larry Cuculic.
“HOME by BWH is redefining the extended-stay segment with a new approach to the extended-stay experience.”
Hoteliers will enjoy more flexibility in the areas of breakfast, design elements and operations, and each property will have a dedicated support team and a revenue manager to maximise revenue and reduce operating costs. They will also gain access to BWH Group’s global partnerships, sales team and website.
“The extended-stay segment has been outperforming the industry, is driving 25% higher revenue than in 2019, and it is showing no signs of slowing down,” added BWH Hotel Group, Senior Vice President and Chief Development Officer, Brad LeBlanc.
“When talking to our hoteliers about the segment and assessing what is on the market, we recognised an opportunity to change the way extended-stay is designed, both for the developer and guest. We’ve already seen a lot of excitement about Home by BWH and I am proud to be introducing the brand with a healthy pipeline.”
BWH said development efforts will be focused on proven extended-stay markets where demand for new product is strong.