Hyatt is set to make a mark on Thailand’s luxury and lifestyle hotel sector with the opening of the country’s first Andaz hotel later this year.

Andaz Pattaya Jomtien Beach is a family-owned estate set on 6.4-hectares at Tawanron Beach, between popular holiday spot of Jomtien and Bang Saray fishing village.

Owner Narit Chia-Apar and his son, Chintat Chia-Apar, are overseeing the US$150 million transformation project, which is being led by architecture firm A49.

The completed property will offer an internationally branded luxury lifestyle resort in a beachfront setting, surrounded by mature trees and traditional Thai houses.

“I have a passion for this beautiful piece of land and the trees protecting it,” said Narit.

“It was always my dream to use this special place to showcase the natural beauty of the Na Jomtien area, and I am delighted to be able to achieve this with Andaz Pattaya. With Thailand having fully reopened to international travel, now is the perfect time to promote this enchanting, underexplored part of Thailand to the world.”

The property aims to showcase the authentic soul of the area and allow travellers to experience it from through the eyes of the family who have lived here for generations.

“Andaz Pattaya will be a unique addition to Thailand’s hospitality scene,” Narit added.

“Today’s travellers want to be connected with the spirit of their destination, so the Andaz brand promise ‘to stimulate the senses through distinctively local experiences’ will be at the forefront of our resort.

“With Pattaya City already having an established a reputation as a more bustling, mature destination, we believe that Na Jomtien can differentiate itself as a fresh and authentic option for nature seekers and a playground for discovery and rejuvenation.”

Andaz Pattaya will welcome guests through Rain Tree Court, which is centred around a native tree, while The Village Square is an open space where people can meet and unwind. The property features a resort centre, swimming pools, lobby and Teak Lounge, plus restaurants: Wok Wok, La Cucina, and Village Butcher, and Fish Club.

The traditional teak house has been restored as a teahouse, suitable for small events, while two heritage houses have been upgraded to high-quality accommodation in the form of a duplex four-bedroom Manor House and a six-bedroom Presidential Heritage House.