Singapore’s Fragrance Group Limited is partnering with Accor once again to open a 187-room Novotel in Tasmania later this year.
Novotel Devonport is nearing completion and is expected to open in the fourth quarter of the year.
The coastal city of Devonport is a gateway to Tasmania’s northwest and has long been undersupplied with quality accommodation. Accor says the Novotel property is one of the most significant tourism investments in the region in years.
“The presence of this popular international brand will expose Devonport and the greater northern Tasmania region to a broader market and contribute to the region’s ability to attract major conferences, events and groups,” said Accor Pacific CEO, Sarah Derry.
“Novotel recently celebrated its 30th anniversary in Australia and, during this time, has established a commanding position in the four-star hotel segment. Novotel Devonport’s offering will be tailored to suit smart, successful business and leisure travellers who value great guest service and leading design.”
Novotel Devonport is the fifth hotel partnership between Fragrance Group and Accor in Australia, following Mövenpick Hotel Hobart, Mövenpick Hotel Melbourne on Spencer, Novotel Perth Murray Street, and ibis Styles Hobart.
“We are excited to further develop our partnership with Accor and deliver Novotel Devonport, which will be an elevated addition to north Tasmania’s tourism offering,” said Fragrance Group CEO, James Koh.
“The city of Devonport is on the precipice of a significant tourism boom, with additional major infrastructure works underway to further enhance the destination. Novotel Devonport is a celebration of innovative interior design, thoughtful detail and, importantly for this location, will provide a great culinary experience for guests and the local community.”
Lyons Architecture designed the hotel to act as a horizontal land bridge, visually connecting the Mersey River to the city of Devonport. Elevated on sculptural columns, the hotel appears to float above its parkland setting.
The interior design, by Singapore-based Kreat Studio, follows a neutral, natural colour palette, with hints of warm reds and yellow, to reflect the local landscape.
The hotel will feature a restaurant and bar, 24-hour room service, fitness centre, and meeting room, with a range of accommodation options including standard, superior and deluxe guestrooms, as well as a selection of executive suites.
Local photographer, Nuala Byrne, has created a mural of north-west Tasmanian scenery that will be featured behind the bed in each guestroom.