Singapore-based Online Travel Agent Agoda has expanded the operation of its partner response team to a 24/7 basis following feedback obtained from more than 7,000 Australian hotel operators.
Results from a company survey conducted earlier this year has resulted in Agoda introducing new content tools for use by hotel partners about reservations, rates management, allotments, availability and hotel content among other new marketing strategies.
The improved services will complement those offered by the company’s locally based Market Managers and allow hoteliers to access the content and assistance needed anytime day or night, largely through self-serve tools available online through the Agoda Partner Hub.
Agoda Director of Oceania, Zsuzsanna Janos, said Australian hoteliers told them clearly they wanted two things – localised support from Agoda and innovation to capture the latent desire for travel.
“In addition to the 24/7 partner support and market managers, Agoda also has its YCS self-service portal for content, while partners can also manage their room allotment, accessible, value-added and extensive online business intelligence, all the things that come together to drive our partners’ brand awareness, and revenue,” Janos said.
The Agoda Partner Hub also provides industry news, travel trends and market insights to help hotel operators plan their rate schedule and make more profitable decisions. Further assistance is provided through industry webinars and opportunities to connect with market-leading experts in a variety of fields.
“Covid has made the industry more reliant on domestic travellers, so Agoda developed and launched products like GoLocal, GoLocal Tonight and Agoda Special Offers to help Australian hoteliers pivot and attract these travellers with great deals, and value-add promotions,” Janos added.