Three of corporate Australia’s biggest names in travel and transport have joined forces to supercharge the national COVID-19 vaccination effort, launching a major campaign and incentive to get jabs in arms across the country.
In partnership with Accor and BP, fully vaccinated Australian members of the Qantas Frequent Flyer loyalty program can claim, until the end of 2021, their choice of 1,000 bonus points through the Qantas app, 15 status credits or an AUD$20 voucher to spend on their next Qantas or Jetstar flight booking. Members need to upload their COVID-19 digital vaccination certificate to enable and select their reward.
The airline has launched a nationwide advertising campaign to support the incentive, featuring ARIA Award-winning musician, Tones and I, who supplied an exclusive rendition of her hit song ‘Fly Away’ for the campaign.
In addition, vaccinated members will be entered into a major prize draw to win a year’s worth of free domestic flights around Australia with accommodation at 345 Accor hotels and free fuel from BP 1,400 service stations around the country. Ten major prizes will be awarded – one from each Australian state and territory – with two further major prizes of a return trip to any Qantas or Jetstar international destination when borders are opened.
Qantas CEO Alan Joyce said the vaccine rollout was critical to protect public health and end the cycle of lockdowns, with the giveaway being one of the biggest the carrier has ever conducted.
“Getting vaccinated is an important step that every Australian can take that brings us that little bit closer to life as we knew it,” Joyce said.
“As the national carrier, we want to recognise those who have made the effort to protect themselves and the community.
“Our crews can’t wait to get back to reuniting family and friends, taking people on holiday and putting some energy back into the whole tourism industry. For us, getting the vaccine rate up to 70 and 80 per cent means thousands of people can go back to work.
“With the Federal Government’s vaccine program ramping up across the country, now is the ideal time to say thank you to Australians for stepping up and protecting themselves and others.”
Accor Pacific CEO, Simon McGrath, added both he and the company were “proud to work with Qantas and BP towards opening up Australia as soon as possible with vaccine rewards”.
“The sooner people are vaccinated, the sooner our communities are protected and people can be reunited with their loved ones. Thank you to everyone who is stepping up to get the vaccine.”
The new vaccine push from Australia’s national carrier builds further on an industry-wide ‘It’s our best shot for travel’ campaign launched last week by Tourism Australia to see as many workers in the tourism industry vaccinated as possible.