Accor has opened its first hotel in Victoria’s Yarra Valley, this week opening the doors to Peppers Marysville in a new partnership with the The Shakespeare Property Group.
The country Victoria hotel is located 90 minutes from Melbourne and features 101 rooms and suites. Guest facilities include a conference centre, five meeting rooms, an onsite restaurant and bar, fitness and wellness centre, tennis court, heated outdoor swimming pool, sauna and day spa.
Formerly the Vibe Marysville, the hotel was originally developed in collaboration with the Victorian Government to help stimulate the Marysville area following the devastating 2009 Black Saturday bushfires. The hotel opened in 2015 and has cultivated a strong client base of domestic and international guests who enjoy the picturesque landscapes, riverside tranquillity, outdoor adventure lifestyle and proximity to the Great Dividing Range.
Accor Pacific CEO, Simon McGrath, said Peppers Marysville was a unique addition to the company’s Australian portfolio.
“It is fitting that one of Australia’s finest examples of boutique accommodation is now associated with Peppers, a brand synonymous with providing bespoke hotel experiences to guests for over 35 years,” McGrath said.
“We’re seeing strong visitor numbers at our regional properties, especially those located within easy driving distance of major cities, and we’re forecasting greater growth with travellers now able to travel freely across all Australian states and territories and the introduction of the trans-Tasman bubble.”
The hotel is a favourite among cycling enthusiasts due to the region offering some of the best road, mountain and gravel cycling terrain anywhere in Australia. Peppers Marysville is capitalising on this by signing a new partnership with Australian competitive cyclist, Simon Gerrans.
“I am honoured to be an ambassador for this hotel and I look forward to sharing the beauty of the region to road, mountain and gravel cyclists across the nation,” Gerrans said.
“Bike tourism has experienced significant growth in recent years and, with Peppers Marysville offering a holistic experience for cyclists, the hotel is perfectly placed to accommodate these travellers, greatly benefitting the tourism economy in Marysville and beyond.”
The opening of the property as Peppers Marysville follows its sale to The Shakespeare Property Group, which currently owns three other hotels operating under Accor brands including Novotel Sunshine Coast, Pullman Cairns International and Novotel Cairns Oasis Resort.