Accor Pacific CEO, Simon McGrath, has expressed his excitement at seeing the rate at which The Sebel brand is growing in Australia and New Zealand as the company ramps up to open its 35th property in the next 12 months.
Speaking ahead of the imminent opening of The Sebel Yarrawonga on November 1, McGrath said the growing portfolio will continue to deliver greater benefits to guests and loyalty members as well as the communities in which they operate.
“The Sebel is a leading premium brand with a strong reputation for delivering exceptional accommodation and an outstanding service experience,” McGrath said.
“Trusted brands, like The Sebel, bring quality and credibility to the serviced apartments sector, which has been rapidly growing in popularity. We are expecting to see a boom in this area, particularly in the current climate, as serviced apartments limit unnecessary contact with other guests and offer a safe and secure way to travel.
In addition to The Sebel Yarrawonga, the brand will open two new properties in 2021, with one in the Melbourne suburb of Ringwood and the second in Lower Hutt, outside of Wellington in New Zealand.
The Sebel Melbourne Ringwood is a joint partnership between Accor and Victoria’s prominent Brady family, known for the Amber Property Group, which will open on 22 February 2021. The 103-key hotel will bring a serviced apartment outlet to a booming growth area of the Victorian capital. The six-storey hotel will feature 48 studios, 48 one-bedroom suites and seven two-bedroom suites alongside an on-site restaurant and open-air terrace.
Over in New Zealand, the Sarin family – highly active in hotels and commercial real estate investment – has partnered with Accor to open The Sebel Wellington Lower Hutt, which will open in the middle of next year.
Located close to Wellington Airport, the hotel will overlook the harbour and is being constructed in tandem with the city’s new Civic Centre which will incorporate an 800-seat Events Centre. The Sebel Wellington Lower Hutt will feature 60 studio and one-bedroom apartments.
“Each of these hotels will have significant impacts locally, driving employment and tourism to each location,” McGrath added.
“Accor continues to expand its offerings across Australia and New Zealand – the Pacific is a strong region and the future of travel is bright.”