The Australian Hotels Association (AHA) has supported a new campaign from the Western Australian Government called Hotel Perth to attract more east coast Australians to the destination.
Launched by Tourism Minister Paul Papalia CSC MLA and Tourism WA, Hotel Perth will be distributed across a range of media platforms to drive visitation to Western Australia.
Bradley Woods, AHA (WA) CEO, said: “This is a concerted and multifaceted effort by the McGowan Government to grow WA’s hospitality and tourism sector which is sensational news for hotel businesses and the many thousands of workers in the sector.
“Perth and Western Australia has an incredible product in terms of our hospitality, unique destinations and outstanding food and beverage. The AHA has long advocated for a greater emphasis to be placed on boosting interstate visitation.
“There is a common misconception that Perth hotel rooms are limited and expensive. These days, nothing could be further from the truth – the selection of hotels is wide, prices are very affordable and the State has transformed considerably over the past decade.
“We are delighted that Tourism WA has identified the need to proactively drive visitors to Perth through an extensive advertising campaign.”
The campaign will focus on showing potential visitors how much the city has changed in recent times, including the rapid development and expansion of Perth’s vibrant restaurant and bar scene.
In August last year, Perth hotels received an urgent marketing fund of $2m from the Western Australian Government as hotel occupancy rates dove to 67%.