Japan’s Prince Hotels has completed its acquisition of StayWell this week (Oct 4) and in the process has revealed it will launch two new brands called ‘Policy’ and ‘Leisure Inn Plus’.
The new company has global network of 35 hotels (20 existing hotels and 15 hotels currently under development) and the new brands will feature alongside existing brands Park Regis, Leisure Inn and Prince Hotels.
Prince says it is the intention to develop hotels in Southeast Asia, Oceania, other parts of Asia, the Middle East and Europe and grow the earnings of its overseas hotel business going forward.
Prince says Policy is a “lifestyle brand built on the principle of personalised experiences for the maturing millennial”.
“Socially connected and strong brand advocates, guests will discover fresh experiences reflecting the local area, become socially connected with front of house spaces and adapt to an unexpected culture Policy delivers,” the company says.
Prince says Leisure Inn Plus is a “uniquely designed brand offering a bang for buck non-traditional hotel experience for the energetic millennial traveller”.
“Abstract room styling is highlighted by feature furnishings, pops of colour and integrated technology millennials desire,” the company says.