Wyndham Hotel Group continues to expand its presence in the South Pacific with the rebranding of the absolute waterfront, 32-room Reia Taipa Beach Resort on New Zealand’s North Island to Ramada Reia Beach Resort Taipa.
The franchise agreement plays an important role in the hotel group’s plans to expand the Ramada brand in New Zealand, which Wyndham Hotel Group South East Asia and Pacific Rim President and Managing Director Barry Robinson said is a key market for the industry giant.
“We are very excited to enhance Ramada’s portfolio in New Zealand with the opening of our sixth resort in the country,” Robinson said.
“New Zealand is experiencing a development boom at the moment and with our growing presence in the region, we are well placed to capitalise on this growth.”
“In addition to a highly sought-after location, the resort provides excellent services and facilities, meeting the expectations of travellers who associate our world-acclaimed brands with quality accommodation options.
“It is somewhat ironic that my father, David Robinson, originally developed the property in the 1980s and now, here we are years later franchising it as a Ramada. How the wheels have turned,” he said.
Recently, Wyndham Hotel Group added three Ramada properties to its New Zealand portfolio: Ramada Suites Auckland Federal Street, Ramada Suites Christchurch City and Ramada Resort Rotorua Marama. Another property, Ramada Suites Queenstown Remarkables Park is under construction and is scheduled to open later this year.
The beachfront property has been refurbished by its owner, New Zealand-based Taipa Management Limited.
“Taipa provides the perfect base to explore the north, from Bay of Islands to Cape Reinga and Hokianga, and we are thrilled that the region will now feature a world-renowned brand, Ramada,” said Levin Da Costa of Taipa Management Limited.
“We believe that leveraging the strength and reputation of the Ramada brand will attract business and leisure travellers from across the globe.”
Emerging after two years of extensive refurbishments, the resort offers a combination of deluxe and superior studios, suites and apartments. The resort also includes an onsite restaurant, bar, café, swimming pool, tennis court and conference facilities.
Taipa is a coastal town in the heart of Doubtless Bay in New Zealand’s Northland, approximately 20 minutes from Kaitaia Airport or a three-and-a-half hour drive from Auckland.
Located on the Twin Coast Discovery Highway touring route, Doubtless Bay is home to over 70 kilometres of unspoiled coastline and an abundance of safe and uncrowded beaches. The scenery along this route ranges from Pohutukawa-fringed, tranquil white sands to rugged rocky coves and, combined with the sub-tropical climate the region boasts year round, makes for a popular holiday destination.