Wyndham Hotel Group has signed a franchise agreement for the 57-key Ramada Eco Beach Resort in Broome.
The four-and-a-half-star resort is located just over an hour’s drive south of Broome in the Kimberley region.
With a strong focus on conservation, Ramada Eco Beach practices sustainable energy and water use throughout the property, including the use of solar power, fluorescent lighting and recycled water to maintain the property’s expansive landscaped grounds. In addition to being 70 per cent self-sustainable, the property features over one kilometre of elevated boardwalks to ensure minimal impact on the native bush land, all-natural bathroom products and the promotion of responsible fishing.
The resort’s environmentally friendly practices also extend to its guest accommodations, which consist of solar-powered Eco Villas equipped with the latest in energy monitoring systems to help guests stay apprised of and adjust their consumption; luxurious, safari-style Eco Tents that have been carefully designed to ensure both privacy and ventilation, complete with patented fly-screens; and beach houses with low-flow shower heads and toilets.
Barry Robinson, president and managing director, South East Asia and Pacific Rim at Wyndham Hotel Group, said he is confident the franchise agreement will greatly benefit both the Ramada brand and the property’s owner, Karl Plunkett.
Robinson said, “Ramada is recognised as a global leader in the hospitality industry, which means its name brings additional credibility to an already thriving local business.
“The addition of this award-winning property to our brand portfolio presents us with an opportunity to step into new and exciting territories, expanding our offerings in desirable locations where people want to travel. We are confident that, together with Karl, our teams can take this popular resort to new heights.
“Moreover, the resort’s focus on eco-friendly operations aligns perfectly with Wyndham Hotel Group’s commitment to sustainability: one of our key strategic initiatives that is focused on conserving resources and minimising our footprint in the communities where we work and live,” said Robinson.
The signing of Ramada Eco Beach follows a recently announced agreement for a new-construction Ramada Suites property in Auckland, New Zealand.