Amalgamated Holdings Limited (AHL) has made some big changes to its Rydges brand, launching a new logo, uniforms, in-room offerings and free WiFi for all guests, no matter if they stay the night or have a coffee in the lobby.
David Seargeant, Group Managing Director of AHL said the brief for the Rydges revitalisation was to offer genuine service, unique offerings, world-class facilities and top-shelf amenities all at surprisingly affordable prices… and the result is a multi-faceted overhaul of the guest experience, which is expected to strike a chord with the brand’s predominantly leisure and corporate guests.
“The Rydges brand served our iconic Australasian hotel chain well for many years, but as we embarked on a project to expand the hotel offering, we felt the brand needed refreshing also to suitably reflect the significantly improved guest experience,” he said.
According to AHL, guests to the new look Rydges properties can expect:
-Free WiFi for all guests, whether visiting overnight or just for a coffee;
-A new ‘Rise Breakfast’ concept, which takes a nod from nutritionist recommendations around a healthful breakfast being the most important meal of the day. While still buffet-style in nature, the Rise Breakfast includes freshly-squeezed juice shots, made to order smoothies and juice blends, super healthy cereals and fresh fruit as well as a great range of hot options including eggs cooked to individual preference;
-In trademark AHL style, the mini-bar has undergone a quirky designer overhaul with Rydges branded sweets, nibbles and potato crisps, plus fun games and add-ons add to the offering;
-An expanded wine list showcasing a broader range of Australian and international varietals will cater to more discerning taste buds;
-Stylish new uniforms with a relaxed yet ultimately professional vibe;
-A refreshed Rydges website that includes a blog with location specific information. This enables guests to keep their finger on not only the Rydges pulse, but also what’s on in the local area that might be of interest.
Underpinning the expanded offering is a refreshed new brand, modern and inspired logo, colour palette and Rydges.com website.
Seargeant said all of the company’s hotels under the QT Hotels and Resorts, Rydges Hotels and Resorts, and Atura Hotels would offer complimentary WiFi.
“AHL is committed to staying in touch with its guests and offering them an overall hotel experience which is world-class whether it is at a Rydges, QT or an Atura property,” he said.
“Through offering a complete hotel experience with Free WI-FI, our guest can be assured of a stay which is genuine value.”