Sheraton has notched up a key milestone, with the opening of the brand’s 100th hotel in Asia-Pacific.
The milestone property, the Sheraton Shantou Hotel in China, owned by Logan Group, is one of nearly 30 new hotels in Asia Pacific this year, highlighting the brand’s growth trajectory in this rapidly developing region.
Other recent openings include Sheraton Shenyang South City Hotel in China and Sheraton Hua Hin Pranburi Villas in Thailand.
“Sheraton has enjoyed phenomenal success in Asia Pacific where it has helped meet the tremendous demand for high-caliber lodging generated by the rising middle class,” said Sheraton Hotels and Resorts’ Global Brand Leader, Hoyt Harper.
“Sheraton Hotels in China will account for nearly one third of the new hotels opening this year in Asia Pacific, but we are also picking up momentum in many other countries across the region such as India, Thailand and South Korea.
“The Sheraton brand’s success in these fast-growing economies has helped lengthen Starwood’s lead as the largest operator of high-end hotels in Asia Pacific,” he said.
Sheraton also has over 50 hotels in the development pipeline in Asia Pacific, which is both its second-largest and fastest growing market. The Sheraton brand’s growth across Asia Pacific is also moving the brand closer to its target of opening its 500th hotel worldwide in 2016.
“We are thrilled to celebrate the 100th Sheraton hotel milestone in Asia Pacific, where demand for the world-renowned brand is surging, driven by the region’s robust economic growth and rapid infrastructure development,” said Starwood Hotels and Resorts’ President of Asia Pacific, Stephen Ho.
Sheraton Shantou Hotel marks the 60th Sheraton hotel in China, where the brand has 40 hotels in the pipeline. Boasting more than 170 cities with populations of over one million, China continues to represent immense potential for the further development of the Sheraton brand.
“Starwood was the first global hotel operator to enter China in 1985 with Sheraton Great Wall, and we continue to build on this legacy in what is, by far, our fastest growing and most dynamic travel market within Asia Pacific,” said Starwood Hotels and Resorts’ President of Greater China, Qian Jin.
“By leveraging our first-mover advantage, Sheraton has paved an early foothold for expansion in China, and we are confident that we can carry the brand to a whole new level.”
On Chanping Road, Sheraton Shantou Hotel is in the heart of Shantou’s Central Business District, walking distance to government offices and the Convention and Exhibition Center. Railway and bus terminals are conveniently situated within five kilometers from the hotel. About 40 kilometers away, Jieyang Chaoshan International Airport offers flights to major cities in China, as well as to the regional aviation hubs of Singapore and Bangkok.
“Shantou is the birthplace of Logan Group,” said Logan Group’s President, Ji Hai Peng. “Today we are proud to have partnered with Starwood Hotels and Resorts on this outstanding property, the Sheraton Shantou Hotel, as we pay tribute to our hometown.
“We hope that with this dynamic partnership, we will be able to contribute to the economic and urban development of Shantou.”
Sheraton Shantou Hotel features 306 guestrooms, as well as 24 suites, with views of the South China Sea.