Over 70 international media descended on Brisbane on Friday May 3 for Australia’s first International Media Marketplace (IMM), an engaging new exhibition-style event bringing travel companies together with media in a more focused way.
46 exhibitors, represented by 62 delegates, held over 700 pre-scheduled appointments with over 70 domestic and international media, during the day’s event.
Journalists representing international publications, newspapers, glossy magazines, broadcast media and trade publications were among those who met with a broad cross-section of international and domestic tourism boards, global hotel groups, luxury boutique independent hotels, specialist tour and cruise product.
IMM attracted delegates across Australia’s travel and PR industries, and brought in international delegates and exhibitors from as far afield as Singapore, Hong Kong, Bali and the US.
“We have been overwhelmed by the positive feedback from journalists and exhibitors attending IMM and look forward to expanding on the format both within Australia and overseas,” said TravMedia’s CEO and Founder, Nick Wayland.
“We thank those who travelled to Brisbane for the event, our sponsors and Keith Bellows, for attending as our special guest and keynote speaker.”
Speaking at IMM, attendees were given an insight into global travel trends by Keith Bellows, esteemed Editor-in-Chief and Vice President of National Geographic Traveler.
TravMedia also announced at the luncheon the next International Media Marketplace event will be held in Los Angeles, with events also planned in Asia and India.