By JAMES WILKINSON IN NEW YORK
‘Who is B Hotels and why are they getting so much attention?’ That was one of the biggest talking points at this week’s 34th Annual New York University International Hospitality Industry Investment Conference (NYU) in the Big Apple.
B Hotels and Resorts, based in South Florida, used the NYU Conference two announce two new properties just 18 months after their first property opened for business.
The chain’s CEO and President, Ayelet Weinstein, said B Hotels and Resorts was not only launching new properties, but was adding a new brand, b2 Hotels, in the value-full-service category.
“The growth B Hotels and Resorts has experienced over the past year is very exciting,” Weinstein said. “We are developing the brand to offer distinctive benefits to the consumers, associates, hotel management companies, hotel owners, and the communities we do business in.
“The combination of the lifestyle self-expression experience, the unique open-source operation models, and the fresh owner-friendly terms, delivers tangible value.”
The properties announced at the NYU Conference were: a B Resort at the Walt Disney World Resort in Lake Buena Vista, Florida and featuring 394-rooms (currently the Royal Plaza); and the 243-room b2 Miami downtown hotel that’s currently undergoing an extensive renovation.
“The B in the Walt Disney World Resort is going to be a unique venue for visitors who are looking for an upscale lifestyle experience, tranquility and relaxation after and between fun-filled days at the adventure parks,” Weinstein said.
“It is being designed to allow interaction of families, couples, groups and individuals in an inspiring and stylish environment, with great amenities including international culinary concepts and a full service spa, while implementing the B brand approachable service culture.“
b2, Weinstein said, would offer full-service lifestyle amenities at an affordable price point.
Over the two days of the NYU Conference, B Hotels attracted significant attention and it will come as no surprise if the chain makes further expansion announcements before the next two properties open.
HM travelled to New York on Qantas, which offers daily flights to the Big Apple from Brisbane, Melbourne and Sydney. Qantas has recently upgraded Los Angeles-New York flights to Boeing 747-400 aircraft, some of which feature the new A380-inspired interiors including new, larger economy class seats in a cabin that’s highlighted by an extensive range of entertainment on demand alongside a great selection of Australian wine and meals designed by star chef Neil Perry. For bookings, visit www.qantas.com