Pan Pacific Hotels Group has unveiled refreshed interpretations for its Pan Pacific and PARKROYAL portfolio of hotels, resorts and serviced suites following a robust review of the brands anchored by customer insights research in key markets.
The refreshed brands are part of an evolution journey, which sees the Group refining and injecting vibrancy to the rich heritage and strengths of Pan Pacific and PARKROYAL, making deeper connections with guests and priming the Group for growth through its strong brands.
Pan Pacific Hotels Group President and Chief Executive Officer, A. Patrick Imbardelli, said: “Brands today must connect with consumers. We spoke to guests in key markets to find out what they liked and wanted, and are excited to be unveiling refreshed brands for Pan Pacific and PARKROYAL, which will create deeper connections with the people that matter most to us – our guests, customers and associates.
“The refreshed brands bring to life our unique propositions and we invite guests to experience our revitalised brand promise.
“The refreshed Pan Pacific and PARKROYAL propositions also allow us to achieve strategic objectives of strengthening our brands and ensuring consistency across our portfolio. At the same time, we have consciously chosen not to adopt a cookie-cutter approach.
“We know that our guests value unique and enriched experiences, and have thus allowed for flexibility in local application,” he said.
The refreshed brands are being led by an advertising campaign across a range of media platforms this month.